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Backtrace:

File: /home/estacion/public_html/application/libraries/Array_conevrt.php
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Function: strtotime

File: /home/estacion/public_html/application/controllers/Home.php
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Function: GenerarFecha

File: /home/estacion/public_html/index.php
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Function: require_once

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Filename: libraries/Array_conevrt.php

Line Number: 44

Backtrace:

File: /home/estacion/public_html/application/libraries/Array_conevrt.php
Line: 44
Function: date

File: /home/estacion/public_html/application/controllers/Home.php
Line: 142
Function: GenerarFecha

File: /home/estacion/public_html/index.php
Line: 315
Function: require_once

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Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

Filename: libraries/Array_conevrt.php

Line Number: 82

Backtrace:

File: /home/estacion/public_html/application/libraries/Array_conevrt.php
Line: 82
Function: date

File: /home/estacion/public_html/application/controllers/Home.php
Line: 142
Function: GenerarFecha

File: /home/estacion/public_html/index.php
Line: 315
Function: require_once

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Severity: Warning

Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

Filename: libraries/Array_conevrt.php

Line Number: 82

Backtrace:

File: /home/estacion/public_html/application/libraries/Array_conevrt.php
Line: 82
Function: date

File: /home/estacion/public_html/application/controllers/Home.php
Line: 142
Function: GenerarFecha

File: /home/estacion/public_html/index.php
Line: 315
Function: require_once

La Estación

ESTE REGALO TIENE

Diciembre /11 de 2016



Reto

 

Colombia ha reportado más de 300.000 casos de enfermedadescausadas por mosquitos y Cali ha sido una de las ciudades más afectadas.

Nuestroreto fue aumentar el Awareness de lamarca con el objetivo de posicionar a RAID como la primera solución aeste problema.

Idea

 

Creamos un regalo gigante que recorriera toda laciudad, retando a la gente para adivinar lo que contenía através del hashtag #EsteRegaloTiene.

 

En un centro comercial donde al abrir el regalo,decenas de mosquitos salieron para prometerle a cientos de personas, hacer loque fuera con tal de entrar en sus casas.

 

Finalmente el producto entró en acción, acabó conlos mosquitos e invitó a la gente a ser más astuta usando RAID 5en 1.

 

Resultados

 

      Fuimos tendenciagenerando más de 5.000.000 de impactos.

 

      Hicimos noticia encanales de TV.

 

      Generamos Free Pressen diferentes emisoras.