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Backtrace:

File: /home/estacion/public_html/application/libraries/Array_conevrt.php
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Function: strtotime

File: /home/estacion/public_html/application/controllers/Home.php
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Backtrace:

File: /home/estacion/public_html/application/libraries/Array_conevrt.php
Line: 44
Function: date

File: /home/estacion/public_html/application/controllers/Home.php
Line: 142
Function: GenerarFecha

File: /home/estacion/public_html/index.php
Line: 315
Function: require_once

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Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

Filename: libraries/Array_conevrt.php

Line Number: 82

Backtrace:

File: /home/estacion/public_html/application/libraries/Array_conevrt.php
Line: 82
Function: date

File: /home/estacion/public_html/application/controllers/Home.php
Line: 142
Function: GenerarFecha

File: /home/estacion/public_html/index.php
Line: 315
Function: require_once

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Severity: Warning

Message: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone.

Filename: libraries/Array_conevrt.php

Line Number: 82

Backtrace:

File: /home/estacion/public_html/application/libraries/Array_conevrt.php
Line: 82
Function: date

File: /home/estacion/public_html/application/controllers/Home.php
Line: 142
Function: GenerarFecha

File: /home/estacion/public_html/index.php
Line: 315
Function: require_once

La Estación

LA BODEGA OLIVETTO

Diciembre /11 de 2016



Reto

 

Educar alconsumidor colombiano frente a los diferentes usos y variedades del aceite deoliva, además de amplificar los canales de venta para llegar al consumidor yotros canales (orecas), sin depender únicamente de los canales retail.

 

Idea

 

Creamos laBodega Olivetto donde a través de las experiencias enseñamos a las personassobre la historia, procesos, usos y beneficios del aceite de oliva, educando yrompiendo la barrera del precio. Esto por medio de los diferentes canales deventa para el cumplimiento de los objetivos:

 

      Canal Móvil.

      Canal de Hogares.

      Canal Fijo.

      TUK Olivetto.

      Domicilios.

      PDV en sitios estratégicos.

      Personasespecializadas (chef y restaurantes).

Resultados

      Incrementamos elshare of market en un 25%.

      Nuestros nuevos canalesde distribución vendieron más unidades por día que los puntos pareto en grandessuperficies.

      Incrementamos en un17 % la cantidad de seguidores de nuestra Fan Page.

      Logramosun total de 31.075 interacciones.